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ISMAC China 2026 — China International & Bilingual School Marketing and Admissions Benchmark Survey 2026
ISMAC China 2026——中国国际及双语学校市场招生基准调研 2026

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Thank you for taking part in this confidential survey. It is designed for marketing and admissions leaders in international and bilingual schools in China. The survey takes about 8–10 minutes to complete. Please answer for the school or campus you are responsible for, or for the one you know best if your group operates several campuses. Your answers will be reported only in aggregate, in groups of no fewer than five schools. Your identity and school will never be identified, and individual responses will never be shared with sponsors, partners, or other schools. If you have any questions, please contact Justin Hardman at [email protected].

After survey completion, you will be redirected to submit your details for report delivery. Survey submission grants you complimentary entry to the ISMAC China Opening Networking Event on 3 December 2026.


您的作答严格保密。调研结果仅做聚合统计，统计分组样本不少于 5 所学校。不会披露任何学校或个人身份信息，单份作答数据绝不会分享给赞助商、合作方或其他学校。

请填写您所负责的学校 / 校区情况。如果教育集团运营多个校区，请填写您最了解的校区；也可以按校区分别完成问卷。

如有疑问，请联系 Justin Hardman：jahardman@21c‑learning.com

问卷结束后，如您需要接受报告，将跳转至填写所需的详细信息。提交问卷后，您将获得免费参加 2026 年 12 月 3 日举行的 ISMAC China 会议开幕社交活动的资格。
Section A — About Your School
A ｜学校基本信息
*
1.
Which best describes your school?
以下哪一项最符合贵校情况？（单选）
International school — foreign passport holders only
外籍人员子女学校（仅接受持外国护照学生就读）
Private bilingual school serving Chinese nationals, with an international or Western-curriculum stream
招收中国籍学生的民办双语学校，开设国际 / 西方课程体系
Private Chinese school with a foreign programme or international division
开设国际项目 / 国际部的民办中国学校
International division of a public school
公办学校国际部
Foreign-invested or joint-venture school
外商投资 / 合资学校
Kindergarten or early years setting only
仅幼儿园 / 早教阶段办学
Other
其他（请注明）
*
2.
What city is your school located in?
贵校所在地 （城市）
*
3.
Which curricula does your school offer? Multiple-choice
贵校开设哪些课程？
[Checkboxes]
IB (PYP / MYP / DP / CP)
IGCSE / A-Level
AP / US high school diploma / Common Core
AP / 美国高中文凭 / 美国共同核心课标
Chinese national curriculum (Zhongkao / Gaokao)
中国国家课程（中考 / 高考）
Hong Kong DSE
香港 DSE
Canadian provincial curriculum
加拿大省域课程（安大略省、BC 省、阿尔伯塔省等）
Australian state curriculum
澳大利亚州级课程
Other
其他（请注明）
*
4.
How is your school owned or governed?
贵校办学主体与治理模式？
Independent, not-for-profit, with a governing board
独立非营利办学，设立校董会
Independently owned (single owner or family)
独立民办（个人或家族所有）
Part of a school group or network operating in China
隶属于国内运营的教育集团
Part of an international school group operating in multiple countries
隶属于跨国国际学校集团
Investor- or private-equity-backed
资本 / 私募股权投资背景办学
Other
其他（请注明）
*
5.
What is your current enrolment band?
当前在校生规模以及校舍饱和情况 当前在校生人数：
Under 200
200 人以下
200–399
200-399人
400–699
400-699人
700–999
700-999人
1,000–1,499
1000‑1499 人
1,500 or more
1500 人以上
*
6.
What share of full capacity is your school currently operating at?
当前在校生占满额容量比例：
Under 50%
50% 以下
50–69%
70–84%
85–94%
95–100%
Over capacity or waitlisted
超额招生 / 等候录取名单
*
7.
How has your total enrolment changed over the past three years?
过去三年，贵校的总在校生人数有怎样的变化？
Grown more than 15%
增长超过 15%
Grown 5–15%
增长 5‑15%
Roughly flat (within 5%)
基本持平（波动 ±5% 以内）
Declined 5–15%
下降 5‑15%
Declined more than 15%
下降超过 15%
School is too new to say
学校办学时间较短，无法判断
*
8.
What is your annual tuition for the highest year group you offer, before discounts and scholarships?
贵校最高年级的年度学费（未扣除折扣、奖学金，单位：人民币）
Under RMB 80,000
80,000元以下
RMB 80,000–149,999
RMB 150,000–219,999
RMB 220,000–299,999
RMB 300,000–399,999
RMB 400,000 or more
400,000元或以上
*
9.
Does your school actively recruit international students in Mainland China?
学校是否主动招收中国大陆境内的国际学生（非中国籍申请者）？
Yes, this is a significant part of our enrolment
是，国际生是生源的重要组成部分
Yes, but only a small proportion of new enrolments
是，但国际生占新生比例很小
No, we do not recruit international students
否，不招收国际学生
Not applicable — we only accept Chinese-national students
不适用（我校仅招收中国籍学生）
*
10.
Which primary parent-audience segments do you prioritise for new enrolment? Multiple-choice
招生时优先面向哪些家长群体？（可多选）
[Checkboxes]
Locally based Chinese families seeking international-style education
本地家庭，希望接受国际化教育
Return-overseas Chinese families
海归家庭
Expatriate or foreign-passport families assigned to China
外派来华外籍家庭
Families relocating from other cities within China
国内跨城市迁居家庭
Families considering cross-border boarding or overseas-linked pathways
考虑跨境寄宿 / 海外升学通道的家庭
Other
其他（请注明）
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